Blog

  • Choose your Strategy: How to Decide Between Inbound and Outbound Marketing December 20, 2013Once you understand the relevant differences, selecting between inbound marketing and outbound marketing is about as simple as choosing what to have for lunch. Although the decision is far more important than that and may indeed be one of the most significant business decisions you’ll ever have to face, making the right call should come naturally to anyone who understands their own business. Inbound vs.…
  • Taking Stock: 5 Tips For Your Year-End Business Inventory Process December 18, 2013The end of the year is a traditional time for businesses to count inventory, and if you've ever done it before, you probably made plenty of New Year's resolutions for making it easier this time around. How do you achieve that? Hopefully, your company stayed organized throughout the year, but there are still important ways to make the process smoother. Try these tips to put…
  • Local Marketing: Five Reasons Local Marketing Is A Beneficial Endeavor December 12, 2013The world is getting smaller and smaller as the internet and electronic communications have broadened the communication power of businesses and individuals everywhere. But local marketing still has its charm, and for good reason. No matter how effortless national and global communication is, you should not abandon your local marketing efforts. Below are five reasons you should consider local marketing for your business.   Local…
  • 5 Things You Can Do To Run Your Business More Effectively December 2, 2013Managing your business effectively should always be the first priority before growth or expansion. Some of the symptoms of an ill-managed business include feeling constantly overwhelmed, feeling busy but accomplishing nil to nothing, or watching projects continually get pushed aside. These are all clear indications of poor quality management. The following are are several easy, but effective steps that can be implemented immediately to run…
  • Three Awesome Direct Marketing Ideas You Could Emulate November 25, 2013Reach customers directly with the use of direct marketing. Many businesspeople do not have stores where they greet customers face to face. Instead, they mail various materials like flyers, letters and catalogs. There are always ways that you can improve the results of this campaign. The following three ideas will improve your direct marketing endeavors.   1. Use Split Pricing   Direct marketing is needed…
  • The Tech Industry: Top 5 Business Technology Jobs New Grads Should Seek Now November 8, 2013If Benjamin Braddock from The Graduate were given a one-word bit of advice like the "Plastics" suggestion he got in that movie, it would be this: Computers. Software coders, systems administrators, hardware engineers, and managers of every stripe are needed like never before by the tech industry. This means that recent graduates (like Braddock) who have studied information technology, programming or computer science might be…
  • Five Ways To Measure Your Company’s Site For Search Engine Optimization November 1, 2013Search engine optimization has changed and it will always continue to change. This is a simple fact of the game that is unavoidable. That means staying on top of the game is harder and requires more dedication than ever before. It also means that you have to be smart about how you plan your next optimization campaign and how you use your potentially limited resources…
  • How Much Online Storage does Your Small Business Need? September 20, 2013In today's world, data has become the lifeblood of business. Even the smallest company stores hundreds of gigabytes of documents, databases, emails, financial records and more. Storing information is one thing, however any smart business administrator would know that having a backup copy of important data is essential. Data can be lost or damaged as a result of hardware failure, malicious attacks by hackers, infections…
  • Six Tips for Keeping Your Belongings Safe in the Home Garage September 13, 2013The garage stores many items such as lawn equipment, cars, mowers, bicycles and other valuable possessions that are necessary to make life better. If a burglar strikes, the cost to replace these items could throw your budget off track. To keep those precious possessions safe requires taking some precautions.   Six Steps to Keep Your Garage Burglar Free :   1. If there is a…
  • 5 Ways to get More Traffic to Your Website August 23, 2013Having a digital presence is necessary in today's Internet-driven world but just building a website is not enough. Whether it is an individual or a business, attracting web traffic is something that requires hard work, determination, patience and time. Even more challenging is the way Google and other big search engines constantly change algorithms, which can confuse and frustrate marketers. Although it is easier for…
  • Finally Graduated: 6 Jobs you Can do After College June 28, 2013When you have just invested heavily in your education, it may surprise you that people are not knocking down your door to offer you a job! The truth of the matter is that it can take some time to get the job of your dreams, and in the meantime, you still need to eat. Consider the following jobs that you can get right out of…
  • Ways to Get Consumers to Choose Your Business May 28, 2013Here at http://www.dentalmarketing.net/dental-advertising-design/, we understand that businesses make decisions by comparing their options against one another. When consumers make decisions, they do the same thing. For the most part, consumers usually base their purchasing decisions on price, features and functionality of a product or service. So, how does a business go about getting consumers to purchase its products and services? Well, for starters it must…
  • 8 More Terms to Remove From Your Press Releases April 17, 2013Press releases are among other things, great promotional tools, but they’re only as effective as the words used within them. Press release writers often get into the habit of, well, writing things out of habit. But ultimately, what do these words and phrases add to our work? If you can’t come up with a reasonable response, break out the red pen! With that in mind,…
  • Wave Goodbye to Wordiness February 8, 2013Shakespeare wrote that “Brevity is the soul of wit” and he was as correct then as he is today. Wordiness is everywhere—in emails, ad copy, press releases, websites and it detracts from the quality of your writing. More and more readers are limiting their attention as the sheer number of articles and words they have to read grows ever more exponentially daily. Readers are now…
  • Hitting The Headlines January 23, 2013For the most important part of any press release, not as much thought goes into the headline as it should. Writers put so much effort into their work that they stop short from advertising their excellence in the most prominent part! Time is of the essence for most readers so headline skimming is a preferred reading method - if you lose them here, it’s unlikely…
  • Your Five Point Perfect Press Release Checklist for 2013 January 9, 2013It’s a new month, a new year and the perfect time to take stock of your press release writing skills and how to get the best out of your releases in 2013! One of the simplest and most effective ways of getting back into the writing groove and blowing off the holidays snowdust is the Five Point Perfect Press Release Checklist. 1. Is my headline…
  • Using Your Press Release to Join the Dots of Social Media December 12, 2012Social media often overlaps the world of the press release so it makes sense that the connectivity of Social media joins with and enhances the messaging and strategy of a press release. Some experts would argue that Social Media has changed the press release forever with their disparate sharing methods and availability. The next time you are ready to issue a press release - look…
  • Don’t Look Back in Press Release Anger November 30, 2012We’re all professional writers so we can admit the unspoken truth that sometimes, some of the press releases we see and read just aren’t up to the job. In fact, for some we could just as easily say most. This is a problem for the industry as a whole because the plethora of badly written, shoddily assembled releases drag down our perfectly crafted, intelligent and…
  • Apostrophe! November 13, 2012This week’s post is one that drills us down to the basic mechanics of press release writing and one that can undo the best work of writers - the use, or misuse, of the humble apostrophe. There are some specific rules for the use of the apostrophe but these are often misunderstood or misapplied. Here are 10 handy rules for its use. These will keep…
  • How to Apply Feedback from Online Customer Surveys November 9, 2012A satisfied customer is an integral component of any successful business. One way to ensure loyalty through satisfaction is with customer feedback. Whether through a suggestion box or an online survey, direct feedback that's based on a customer's experience is the best way to gauge what works, what needs tweaking and what should be completely overhauled. The best way to maximize the volume of information…