Press Release Reviews

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Even if you go with a top notch press release distribution service, be realistic with your expectations.  No service can guarantee results.  It’s not easy to get press; there are thousands of other individuals and companies fighting for publicity.  Obviously, it helps to have a well written press release that truly has newsworthiness.  However, there are several variables some of which are completely out of your control.  Timing and luck are two big ones.  If a major story breaks the day your press release is issued, it will likely be over looked, but if it happens to be a “slow” news day – you may be in luck.

PRWeb Press Release Distribution

After you have chosen which package you would like, PRWeb will distribute your press release. With the media contacts that PRWeb has, it is possible that your business will begin getting phone calls – even some that are a surprise to you.

The packages do cost money, but in the end the proven positive results that PRWeb gets for businesses is worth it. PRWeb is also much cheaper than many more press release services, and is much more effective than other types of internet marketing.

What makes PRWeb better than other press release services online? The numbers. 100,000 media outlets is a lot of media outlets, and that number gives your business much more exposure than any other press release service can offer. Consider this: PRWeb is unique in that it has three different modes of putting a press release into Yahoo News and works with you to ensure that your press release will rank highly in search engine returns.

Publicity is what makes a business grow – especially an online business. By using the media, you will be taking the first step toward building the huge amounts of traffic that will result in a successful online business. PRWeb is the premier press release distribution service, and it is the only one that can make your online business as successful as you want it to be. With the PRWeb coupon code, their service is even more valuable.

A press release is a written communication directed to members of the news media to announce something that has news value.  They can be of great benefit to businesses, yet many small business owners are unfamiliar with the process.  Issuing a press release is a very affordable way to get your business in the news – provided you have something news worthy to share.  Here are the top eight best times to issue a press release.

1. Introductions
A press release is a great way to introduce something new – whether it’s a brand new business or introducing a new product or service.  If you have an existing business but have just created a website or released new publications a press release can get the word out.  If you think your business has a unique approach to something – that could be newsworthy as well.

2. Updates
If something is changing in your business or company, a press release is great way to convey that news.  Examples are change of ownership or management, a new joint venture, or relocation or expansion of your physical business.  Changes in pricing, particularly reductions often catch the attention of the public.

3. Marketing Efforts
One way to enhance your marketing efforts is to get them in the news via a press release.  Special events, such as a workshops, speakers, or tradeshows are great events to be highlighted in a press release.  Online chat rooms, webinars, and contest are increasing in popularity and the public is often interested in such events.  If your company is sponsoring or involved in a charity event – that’s definitely something worth issuing a press release.

4. Staff News
Often overlooked, any staff news can make an excellent press release as well.  Examples could be changes that affect your entire company – for example, a new training program for employee.  Announcing staff promotions or recognizing long-term employees or retirees are another example of information that could be in a press release.

5. Customer News
Depending on your business, obtaining a new customer or obtaining a new contract can be very newsworthy.  Another great piece of customer news could be success stories or testimonials that you receive.

6. Community Activities
The public is always interested in what’s going on with the community, so if your business has any involvement with the community that’s a great way to get some publicity.  Whether it’s participating in an event, sponsoring a local program, or volunteering time – it’s all great information to be shared.  Other ways to interact with community are offering internships with local schools or organizing a tour of your business for local residents.

7. Inspired By News & Current Events
If there’s something hot in the local news, your company could issue a statement regarding an issue or controversy.  If there’s something big in the national news, adapt it to local issues and release that information

8. Accomplishments
News of an accomplishment is probably the most popular type of press release.  If your company wins an award, reaches a major milestone, or overcomes a challenge – that’s positive information worth sharing. You can even issue a press release regarding an accomplishment of one of your employees – for example if an employee serves as leader in a charitable organization.

Remember, journalists aren’t looking to promote your business; they just want something that will be interesting to their readers.  Take some time to do a little research on press releases and you’ll learn how to effectively create free publicity in the form of press releases.

Compare the best press release services to see which is right for your needs.

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It is not necessary to spend a ton of money on an expensive press release distribution service to attempt to bring publicity to your small business. If you choose to use a free press release service, however, it is more important than ever to make sure your release is well written and compelling.

In order for your press release distribution to be a success you absolutely must write a press release that is worth reading. In other words, it has to be newsworthy or interesting in some way. If it’s not, save your time and money and don’t bother with a press release at all – even if the distribution is done through a free site. Of course your release must be news and not an advertisement. It should be written in an objective manner and simply state the facts related to your news. Tell readers what is new along with who, where, when, why, etc.

It should go without saying that you press release needs to be well written. It doesn’t have to be written by a professional, but it does need to be grammatically correct and free of spelling errors. A poorly written release will reflect directly on your company and nobody will take your news seriously.  In fact, most people will probably stop reading after they encounter a couple of mistakes.

I have not used all of these services, I just know of them. If you use one or more and would like to leave a review, contact us and we’ll create a page for the service. Be sure to read reviews of the best press release services as well. Here is the list of 100 free press release services:

Everyday companies both big and small create press releases to send out via the PR and online wire in an effort to gain some notoriety for their businesses, but does this tactic of writing and distributing press releases work? The tactic obviously has come success otherwise there wouldn’t be so many businesses doing it, but the answer really all depends on the press release itself and how it is sent out.

Every single day of the week millions of people go online and conduct searches on everything under the sun. Really what they are looking for is information. It therefore stands to reason that a well written press release that is both thought provoking and informative will indeed garner some much needed attention for a business. However, if a press release is poorly written and comes off like a flat out sales pitch then people are not likely to read very much, if any, of the press release and the tactic would therefore prove ineffective.

If you are considering using press releases to help promote your business you must keep in mind that people who read press releases are looking for news and information, not a ‘two for one’ special. When you put your press release together you have to do so in a way where you are giving out informative content and if you do mention your business it needs to be in a way that is very subtle and stealth like.

It also makes a big difference as to what press release services you use. There are a good number of free press release services that are available for anyone to use, but keep in mind that they are in fact free and sometimes you get what you pay for. If you have a bit of an advertising budget, along with the free press release services, you can also use some of the pay press release services that are available. These services are generally going to be able to get your press release in front of more people which in turn will give you a better chance to have your press release read.

Lastly, another factor on whether or not your press release will be effective is how well you use search engine optimization, or SEO, techniques. If you use good SEO practices then the search engines will pick up on that fact and reward you with a higher ranking for your press release on the search engine results pages –SERPs- which will get more looks, clicks, and hopefully traffic for your website or business. However, all the great SEO in the world will do nothing if you have a poorly written press release.

So the long and the short of it is, press releases do in fact work, and work well, when they are written properly and distributed with the top press release companies around. The more you get your press release read obviously the better off you will be so you have to do everything you can, including maybe put out a little bit of money, to ensure that this happens.

Read reviews of the best press release services to help you choose the right service for your business.