PRLeap.com is a press and social media distribution site ran by the Lozano brothers, Merrick and Mario. The site has been live since 2003 and they claim over 30,000 clients have used their services in this time. The site has recently had a redevelopment and makeover to incorporate a video tour highlighting the social media integration of the site. They are based in San Diego, CA.
PRleap.com offers a hosting service for clients’ releases along with integrated syndication to all major news sites and RSS feeds with premium features for the higher level of packages. Uniquely among press release websites, PRLeap offers and strongly promotes their Social Media integration function as well as their analytics and other features. They also host a company Blog which highlights interesting new releases and also site developments and news – another unique feature. Great credit also goes to the site for their mobile and tablet optimization as this is an often overlooked but vital feature.
PRleap offers a three-tier pricing structure for their services with different options for each one. The first level provides a 2-day turnaround from receiving the release to issue; Social sharing enabled; keyword anchor text enabled for SEO optimization; permanent hosting on the website and built-in analytics to study. No pictures or links can be included and there is a 600 word limit on releases issued under this package which costs $49 per release and is issued within 24 hours of receiving the release..
The second option offers the basic or core features of the first package along with one multimedia item allowed, five keyword tags, syndication with premium sites, a media gallery for the release to store pictures etc, and an increased word limit of 1000. Releases on this tier cost $99 per release.
The third tier is the premium selection. Along with the core features users can have up to five multi-media items; 10 keyword tags; media gallery and syndication and an upper word limit of 2000 words per release. This ultimate selection has a 24-hour turnaround costs $149 per release.
PRLeap’s social sharing function aimed exclusively at optimizing releases for Social Media sharing and use is a unique feature among release websites and is an integral part of the model rather than an afterthought. They have recognized that Social Media sites enjoy tremendous SEO recognition and are leveraging this knowledge and expertise to improve the interest rate of client’s releases.
Releases issued on the site go to all the main aggregator sites and search engines as you would expect and their blog and ‘About Us’ section does a tremendous job of humanizing the creators and their site and putting a face to the business.
PRLeap has had a redesign recently that gives the site a clean, bright functional new look. The releases and vital information are organized logically and are easy to find and read. The blog and social media functions are great additions to the field and the site is truly a breath of fresh air in the often staid and repetitive world of press release websites.
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