Using Social Media for Maximum Exposure of Your Press Release

If you are going to utilize a press release, then using social media for exposure of your release should be considered essential.  Press releases are well known for being very powerful in a variety of different ways, so leveraging for the most benefits as possible is common sense.  Fortunately, there are a few things that you can do with social media to increase your exposure and thus improve your overall results.  Here are a few tips to help get you started.

1.    Announce Your Release
The first thing that you need to do is leverage whatever social presence you already have to announce your press release.  Most press release submission services will do a good job getting your release in front of other people who may reprint it elsewhere, but that doesn’t necessarily give it more exposure to your target market.  By using your current social profiles to announce your release, you can immediately get your followers and contacts to either visit the release or at least help spread the word about it.  Ideally, this will create a ripple effect so that eventually you will get new prospects to see your press release.

2.    Getting In Front of the Crowd
A lot of press releases get lost in the crowd.  They may get some limited exposure for a few hours (at best), but then they become background noise.  By using social media for maximum exposure of your release, you can accomplish two goals simultaneously.  First, you will get the additional exposure because your followers share it with their friends.  Second, and maybe more importantly, your press release will stand out from the crowd for a longer period of time.  This can be a huge benefit because the longer it stands out, the more likely it will be for your press release to picked up by syndications like Google News, the AP, and Yahoo News.  If this happens, you will see your exposure grow exponentially.

3.    Completing the Circle
Finally, it is important to talk about completing the circle.  Along with using social media for maximum exposure of your release, you should also use your release to get maximum exposure for your social media profiles.  Along with a phone number, address, and link back to your homepage – try to include a link back to at least one social networking profile (ideally two, but that isn’t always possible).  In general, you will be targeting Twitter and Facebook, however if you have another network that is fairly popular and tends to convert well, then include that one as well to.

As you can see, there are a number of benefits to using social media for maximum exposure of your release.  Start about by immediately announcing your release via all of your social networks.  Then use that backing to get your press release in front of the crowd, which will increase your odds of getting picked up by popular syndication services like Google News.  Finally, don’t overlook this opportunity to strengthen your social media following even more.  Not only is this great in the short term, but it will also increase the amount of social media activity that you can leverage for your next press release.

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