There are a growing number of online press release writing services available, but choosing the right one can be difficult. Not only do you have more options to choose from, but many of them seem to be very similar. So can you find out which one is right for and which ones will leave you unsatisfied? Here are some press release writing service reviews that should make choosing the right PR writing service much easier.
Press Release Writing Services – Choosing the Right One
The first thing that you need to do is decide whether or not you want to use a service that is predominantly known for its writing or if you want to choose a service that is known for its distribution. Many people leave this decision until later, but it is important to decide immediately. The reason is simple, in most cases, the distribution services will already know what type of content and format will be the most successful. If you are going to use their distribution service, then it is probably going to be in your best interest to have them create the press release as well. However, if you are going to be manually distributing your press releases or using a service that does not offer a writing service, then you may need to look a little deeper.
Once you know how you will distribute your press release, you can start looking at individual press release writing services. A lot of people tell you that looking at the examples are the best way to determine how good a service really is. Unfortunately, the examples are only going to be the top-tier press releases that they have ever written. The first thing to do is search around online for customer reviews. It is especially important to pay attention to negative reviews. A majority of press release writing services offer some form of money back guarantee or rewrite guarantee to ensure that the customers needs are met. Don’t pay as much attention as to why the review is negative, rather pay attention to how the press release writing service responded to it. This will let you know how serious they are about customer satisfaction.
From here you should probably have a short list of potential candidates. If you plan on creating a larger number of press releases in the future, then it may be worth the time and money to order a single release from each company. This will give you the unique opportunity of comparing each services results on a side-by-side basis. If you are only going to need a few press releases, then you will need to find other factors to base your decision on. There is a good chance that the prices will be fairly comparable across the services that caught you eye. In general, if one or two services are drastically less expensive than the rest, then you may want to move on. Odds are, they will not be as good because you tend to get what you pay for.
It can be difficult choosing the right press release writing services, however as long as your short list is full of strong candidates, you will likely be satisfied with your results.